The current user base ranges from less experienced users such as students to more expert users such as data scientists or business professionals. The design team conducted intensive research on the user base of SPSS Statistics in order to see how the application can better meet their needs. Some members of the team had some background with statistics while others were working in this field for the first time.įollowing the principles of IBM Design Thinking (Observe > Reflect > Make), our team implemented a redesign that brings a stronger focus on users for SPSS Statistics. The team is composed of a diverse group, with many members originating from different countries and cultures. The IBM SPSS design team is part of the IBM Design Studios in Boeblingen, Germany. Our ultimate goal was to create a powerful tool that is not only easy and intuitive to use, but that our users can enjoy. In this latest redesign of IBM SPSS Statistics, we implemented design thinking principles by working closely with our users and making sure this modernized version of SPSS Statistics aligns with their needs. Now the design team at IBM has taken on the task of creating a totally fresh user experience. Since its inception in 1968, SPSS Statistics has been revamped and redeveloped multiple times. IBM SPSS Statistics is a powerful data analysis tool that is one of the most widely used statistics applications. This is a major achievement for our designers who worked on this product, and they faced an interesting and challenging journey in working on this product. Receiving this award was incredibly exciting for our team and we are honored to be among the winners. Peter Zec, founder and CEO of the Red Dot Award This makes me all the more delighted to congratulate the laureates sincerely on their well-deserved success.” - Professor Dr.
“All those who progress through the tough adjudication process to garner a Red Dot have every reason to be proud of themselves, as the jury grants our award only to creations of high design quality.
Designers, agencies, and companies from 45 different countries took part in this year’s competition, totaling over 8,600 entries that underwent a 24 member jury. I am thrilled to see the hard work of our designers and IBM Design continue to shine and make a difference in enterprise software.įirst developed in the 1990’s, the Red Dot Award has been the revered international seal of outstanding design quality. This award is a continuation of the design achievements we have seen this past year, including the A’Design Awards, IF Design Awards, and others. I’m excited to announce that our design team has been awarded the 2018 Red Dot: Communication Design Award for IBM SPSS Statistics in the Interface Design category. The IBM Hybrid Cloud team is back at it with yet another win for design.